Welcome to our New EMEA Partner Portal



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  • Become a Partner
  • Why Partner With Us
  • Benefits
  • Requirements

Programme Structure

Trend Micro’s Partner Program recognises each partner’s unique capabilities and includes benefits and requirement consistent with their commitment to selling and supporting Trend Micro solutions.

  Custom programme and benefits for our top performing partners 
Our Platinum Partners realise the greatest financial, technical, sales, and marketing benefits of all partner levels. They must meet the highest set of requirements, including significant minimum annual revenue commitments. Platinum Partnership is by invitation only.

 
 
  More revenue, discounts, and benefits
For partners that are committed to working with Trend Micro and delivering significant Trend Micro revenue, the Gold Partner level offers benefits to meet your needs. Gold Partners enjoy higher margins and discounts than Silver Partners. Of course, they must attain more significant annual revenue commitments. They are also required to lead with Trend Micro when selling security solutions. Gold Partners have the benefit of working directly with Trend Micro partner managers to develop joint business plans, and we dedicate additional resources to help them succeed.

 
  Annual revenue commitments and enhanced benefits
Silver Partners must meet a minimum annual revenue commitment. Benefits at this level include those made available to Bronze Partners, plus enhanced discounts, access to evaluation software, and priority access to Level 1 support. Being a Silver Partner opens new doors for you, your team, and your business.

 
  Simple registration: Start earning discounts and realising benefits
Entry-level Bronze Partners must complete and submit the online registration form to begin realising programme benefits. Also, certification and training enables Bronze Partners to achieve specialisation status, promotion on our Partner Locator and access to additional sales incentives.

 

 

Specialisations*

Specialisations are an integral part of the Trend Micro Partner Program for resellers, and recognise your expertise and knowledge in key market segments and core solution areas. Specialisation, which is earned by meeting a combination of training and certification requirements, allows you to:
 
  • Further align your expertise with customer needs
  • Differentiate your business
  • Accelerate and maximise revenues and profitability
  • Gain access to additional financial, marketing, and sales incentives

              
              
 
You are encouraged to earn as many specialisations as your business and resources can support.

* Enquire about availability in your region.

Why Partner with Trend Micro?


1. CHANNEL SALES DRIVEN
Since day one, Trend Micro has been 100% committed to the success of our channel partners. With virtually all Trend Micro sales to businesses going through our channel partners, we generate a massive volume of new and renewal transactions every year that are fulfilled by resellers. Our global team of sales and channel account managers works closely with resellers and helps drive new business by actively identifying and qualifying sales opportunities that our partners ultimately fulfil.


2. EXPANDING BUSINESS OPPORTUNITY
Trend Micro delivers market-leading security solutions that address three important and expanding business opportunities for resellers.
 
Complete User Protection: Consumerisation is driving a big change in security focus—from devices to users. As users leverage cloud and mobility solutions to collaborate, organisations will need greater visibility and control of their activities. This $8 billion (USD) total market is predicted to grow at 6.6% in 20141. Trend Micro Complete User Protection secures all users’ activity—any application, any device, anywhere.
 
Text Box: Insert AV Test (Approved Corp Endpoint Protection Logo) 
Trend Micro is #1 overall in protection, performance and usability
AV-Test.org, April, 2014
 
 
Text Box: Insert #1 AWARD Canalys Logo 
“Trend Micro is #1 in Global Content Security for Small Business - 3 years running”
Canalys – 2013 Small Business Segment Content Security
Market Trends, March 2014
 
 


Cloud and Data Center Security: In an effort to reduce expenses, increase business agility and better respond to changing business needs, most organisations are using or planning to use the cloud. It is projected that 90% of large enterprises and government agencies will use the cloud by 20152, and 71% of workloads will be virtualized by 20163. Trend Micro provides dynamic, adaptive protection for data center and cloud environments.

  Text Box: Insert #1 AWARD Logo
 
Trend Micro is the corporate endpoint server security market share leader with 31% global share. IDC, Worldwide Endpoint Security 2013-1017 Forecast and 2012 Vendor Shares, August 2013
 
 

Text Box: Insert Experton Group Logo
“Trend Micro, with its Deep Security and SecureCloud products, sets the current benchmark for the competition.”  Experton Group, Cloud Vendor Benchmark, May 2013
 
 
 

Custom Defense: Security analysts and experts are increasingly recommending that enterprises redefine their security due diligence to embrace specialised threat detection technology, as well as a proactive process of real-time threat management. According to 63% of security professionals, it is only a matter of time until their enterprise is targeted4. Trend Micro integrates cyber security software, global threat intelligence, and specialised tools and services to provide organisations with custom insight about the specific threats.
 
Top score in breach detection, with zero false positives, and low TCO.2014 NSS Labs Breach Detection Tests
 
1 - IDC Worldwide Endpoint Security 2013-2017 Forecast and 2012 Vendor Shares, August 2013
2 - Forrester Study, 2013
3 - Gartner, Forecast Analysis: Data Center, May 2012
4 - ISACA APT Awareness Study, 2013


3. ON-GOING REVENUE OPPORTUNITIES
Our market-leading solutions are powered by the Trend Micro Smart Protection Network, which provides all customers— regardless of size or location—with comprehensive, proactive global threat intelligence and protection. This contributes to high customer satisfaction, which in turn generates ongoing renewal revenue and new upsell opportunities for Trend Micro’s complementary solutions of Complete User Protection, Cloud and Data Center Security, and Custom Defense.


4. BUNDLED SOLUTION SALES
Trend Micro security solutions provide a valuable and complementary attachment to the sale of a number of different services and other solutions that are already being made by resellers. They can substantially enhance your overall deal size. There are four key bundling opportunities resellers like you can focus on:
 
Virtualisation & Cloud: Because security is a key customer consideration, it is an important and valuable complement to sales of virtualisation and cloud from VMware, Amazon Web Services, Microsoft, Citrix and others. Trend Micro Deep Security is designed to seamlessly add security to deployments on these technology providers. It makes it fast and easy to secure VMs and cloud instances, and enables customers to meet their security and compliance requirements, while taking full advantage of the agility, savings and other benefits offered by virtualisation and cloud.
 
Converged/Integrated Infrastructure: Every sale of a converged or integrated infrastructure bundle from Cisco, EMC, IBM, NetApp, VCE or others, provides an immediate and direct opportunity to attach Trend Micro Deep Security as a layer in the stack that will significantly increase the size of the overall sale, and the value provided to customers. Trend Micro Deep Security has been validated to seamlessly operate in many of these infrastructure bundles, delivers important complementary security functionality, and also provides an opportunity to upsell other Trend Micro security solutions to these customers.
 
Complementary Security Solutions: Sales of network security appliances, SIEM/SEM and compliance consoles also provide an immediate and direct opportunity for attaching Trend Micro Deep Security and Deep Discovery that will significantly increase the size of the overall sale, and the value provided to customers. These Trend Micro solutions integrate with and complement other security solutions, enabling customers to more quickly, confidently and cost effectively identify and protect against threats and attacks that would otherwise go undetected and potentially have a significant negative business impact.
 
Microsoft Solutions: Increase the size of each of your Microsoft sales, and protect your customers better with Trend Micro Complete User Protection. Complete User Protection has been proven time and again by third parties to bring the strongest security available to all endpoints. It augments the basic security delivered in applications for Microsoft including SharePoint®, Exchange, Lync® and Office 365™. This will give your customers the comfort of being better protected from the rapidly evolving threat landscape, and you will benefit from greater customer satisfaction and retention, all while increasing your average deal size.


5. COMPREHENSIVE PARTNER PROGRAM
The Trend Micro Partner Program for resellers provides a comprehensive set of financial benefits—including competitive upfront discounts, deal registration discounts, deal protection, specialisation bonuses, incentive programmes, and marketing development funds—that ensure your profits will grow quickly. Together with a broad range of sales, marketing, and technical benefits, the Trend Micro Partner Program for resellers ensures you will be properly enabled, motivated, and well compensated for selling our solutions.


Partner Program Benefits

General Benefits

Bronze

 

Silver

 

Gold

 

Platinum

Welcome Kit

 

 

 

Annual Kit Update

 

 

 

Partner Portal Access

 

 

 

Newsletters

 

 

 

Trend Micro Logo Usage

 

 

 

Partner Satisfaction Surveys

 

 

 

Partner Locator - Trend Micro Website

Requires Specialisation

 

 

 

 

Sales & Marketing Benefits

Bronze

 

Silver

 

Gold

 

Platinum

Specialisations

 

 

 

Dedicated Sales Resource

 

 

 

Online Sales Tools & Collateral

 

 

 

Online Events, Webinars

 

 

 

Sales Leads

Requires Specialisation

 

 

 

Campaigns and Promotions

 

 

 

Partner Hotline

 

 

 

Not-For-Resale & Demo Software

 

 

 

MSRP Price Lists

 

 

 

MSP Program Eligibility

 

 

 

Access to Competitive Information

 

 

 

On-Demand Marketing Campaigns*

Fee-based

 

 

 

Pre-Release Software (Under NDA)

 

 

 

 

Customer Reference Submission

 

 

 

 

Quarterly Marketing Activities

 

 

 

 

 

Executive Connect

 

 

 

 

 

Support for Partner Events

 

 

 

 

 

Advisory Council Access

 

 

 

 

By invitation

 

By invitation

Global Partner Summit

 

 

 

 

By invitation

 

 

Financial Benefits

Bronze

 

Silver

 

Gold

 

Platinum

Deal Registration Discount

Requires Specialisation

 

 

 

Upfront Discounts

 

 

 

Renewal Discounts

 

 

 

Special Pricing Agreements Available

 

 

 

Internal Use Software Discounts

 

 

 

Support / Training Discounts

 

 

 

Incentive Programmes

 

 

 

Customised

Marketing Development Fund Eligibility

 

 

 

 

 

Deal Protection*

 

 

 

 

 

Rebates

 

 

 

 

 

 

 

Technical Benefits

Bronze

 

Silver

 

Gold

 

Platinum

Pre-Sales Support

 

 

 

Support Portal & Knowledge Base

 

 

 

Technical Newsletter

 

 

 

Certification and Training

 

 

 

Dedicated SMB Support

 

 

 

Access to Level 1 Support

 

 

 

Customer Evaluation Software

 

 

 

 

Beta Participation and Software

 

 

 

 

Priority Access to Level 2 Support

 

 

 

 

 

Partner Online Case Management

 

 

 

 

 

Custom Technical Training

 

 

 

 

 

 

* Phased roll out. Please check with your region on availability.

Trend Micro, at its sole discretion, reserves the right to modify and/or change the benefits and requirements associated with each partner level and specialisation category without prior notice.

In order to achieve a particular status, certain requirements must be met by your organisation. The matrix below gives a high-end view of what is needed for each tier:

Requirements

Bronze

 

Silver

 

Gold

 

Platinum

Primary Business is Technology

 

 

 





By Invitation
only.

Existing Distribution Relationship

 

 

 

Registration and Acceptance

 

 

 

Business Plan / Agreement

   

 

 

 

Security Practice or Experience

   

 

 

Annual Revenue Commitment

   

 

 

Training & Certification

 

 

 

Lead with Trend Micro Solutions

   

 

 

 

Quarterly & Annual Business Review