Welcome to our New EMEA Partner Portal



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  • Become a Partner
  • Why Partner With Us
  • Benefits
  • Requirements

Programme Structure

The new Trend Micro Partner Programme is tiered to recognise that not all partners can commit, financially or technically at the same level, or can deliver business equally. Each tier in the programme has been set with relevant requirements and benefits that match your interest, objectives and needs.

  Bronze Partners: To start working with Trend Micro, please complete our registration form.  There is no minimal revenue or certification requirement but we will keep you informed about our product announcements, promotions and offers. We will also provide you with free support and free demo/ Not For Resale (NFR) software for most of our product portfolio.  
  Silver Partners: Once you have started generating some Trend Micro business and upon meeting the minimum revenue and training/ certification objectives, you will be eligible to become a Silver Partner. You will be able to participate in our deal registration programme, benefit from upfront discounts and access more sales and marketing programmes. Being a Silver Partner will open new doors for you, your team and your business.
Gold and Platinum Partners: For those partners who are committed to working with Trend Micro and who deliver significant Trend Micro revenue, the Gold and Platinum Partner levels deliver great benefits that will meet your exact needs. Whether it’s in terms of sales, marketing, or technical support, Trend Micro will dedicate all key resources you require to achieve success.

 

Specialisations:

You can also deepen your skills in a number of technological or market areas via our newly-introduced specialisation programme. A requirement for Gold and Platinum Partners, you can be recognised as a Trend Micro specialist in:

  • Network and Systems Security
  • Data Protection Security
  • Cloud & Data Centre Security
  • Endpoint and Mobility Security
  • Small Business Security

Why Partner with Trend Micro?

We understand that you have a huge number of suppliers and providers to choose from. We believe that our broad and highly competitive security portfolio combined with our leading market presence and our local channel support infrastructure makes Trend Micro the ultimate security partner for you.

With over 5,000 employees in over 30 countries, Trend Micro is a global leader in network antivirus and internet content security software and services. We offer a wide portfolio of award-winning security solutions for consumers, SMBs, large enterprises and service providers, all available on a variety of platforms including boxed, licensed, hosted and fully managed.

Equally critical, Trend Micro has been working with resellers, system integrators and distributors since its very beginning. We continue to be committed to strong and mutually-beneficial channel partnerships. This strategy and focus is reflected in the high quality tools, marketing and support we provide to all of our partners – small or large organisations.

In addition, with regional dedicated telephone and physical account management resources, lead generation campaigns in your markets, local events and seminars, in-country training sessions and 24/7 technical support, Trend Micro can offer you and your customers the best of both worlds: a global technical leadership with a local touch!

Top 6 reasons to join the Trend Micro Partner Programme

The new Trend Micro Partner Programme is focused on one thing: helping you, our partners, to become even more profitable.

Designed to be simple yet flexible, dynamic and relevant, the Trend Micro Partner Programme offers all of the benefits that you consider critical to your business and will enable you to embrace business change and maximise cloud revenues.

In short, our new programme delivers a genuine commitment to support our channel:

Simplified partner tier structure
Every Trend Micro partner has different needs, so we’ve rebranded the programme tiers to Bronze, Silver, Gold and Platinum, making it simpler and clearer to understand where you stand, what is expected from you and what benefits we will provide. With a tiered choice of partner status, each level recognises specific areas of specialisation, expertise and business success. As your breadth of skills and revenues grow, your status will be recognised.

Deal registration

Simply go online and register any security opportunities that will close within the next 6 months. Our online pan-EMEA deal registration programme gives you an additional upfront discount when you close a qualifying deal.

Leading products and alliances
Trend Micro has a solution for all of your customers. You can sell Titanium™ Internet Security to consumers, Worry-Free™ Business Security to small and medium-sized businesses, as well as Hosted Services and our new Enterprise Security Suites to large enterprises. In short, we’ll support your journey to cloud security, wherever you start from and wherever you stop.

Excellent revenue opportunities
We want to reward your commitment to us. Trend Micro’s security products offer consistently high margins and profitable revenue opportunities – even with renewals. For qualifying partners, this can include discounts, rebates, co-op funds and special pricing

A complete suite of benefits

We offer your staff access to a very comprehensive partner portal, where you will find the latest news, product information, sales and marketing tools and training support.

Expertise
Trend Micro has Threat Research and Support centres around the globe, and your customers will be better protected with innovations such as our Smart Protection Network™ and award-winning Worry-Free Business Security solutions.
SALES and MARKETING BENEFITS
BRONZE
 
SILVER
 
GOLD
 
Partner Portal Access to Online Resources
 
 
 
Regular Tailored Communications
 
 
 
Annual Revenue Commitment (country specific)
 
 
 
Partner Locator Tool (dependent on revenue threshold)
 
 
 
Supporting Sales Guides and Sales Toolkits
 
 
 
Provision of Logos and Certifications
 
 
 
Access to Online Events
 
 
 
Account Management        
 

FINANCIAL BENEFITS
BRONZE
 
SILVER
 
GOLD
 
Upfront Discount
 
 
 
Special Pricing (Government, Education, Other)
 
 
 
Deal Registration    
 
 
Eligibility for Matched Co-op Funds        
 

TECHNICAL BENEFITS
BRONZE
 
SILVER
 
GOLD
 
Access to Online Support Portal/Knowledge
 
 
 
Customer Trial Software Offerings    
 
 
Access to Level 1 Technical Support Team
 
     
Direct Access to Level 2 Technical Support Team        
 
Partner Online Case Management        
 
Direct Customer Care Access        
 
Weekly ‘eTec’ Newsletter        
 
In order to achieve a particular status, certain requirements must be met by your organisation. The matrix below gives a high-end view of what is needed for each tier:

REQUIREMENTS
BRONZE
 
SILVER
 
GOLD
 
Eligible to Register for Specialisations
 
 
 
Completion of Online Business Profile
 
 
 
Annual Revenue Commitment (country specific)    
 
 
Participation in Deal Registration    
 
 
Base Sales and Pre Sales Skills (online)    
 
 
Base Technical Skills (online and classroom based)    
 
 
Provision of Support Capability (phone, email, minimum customer response time)        
 
Completion of Annual Sales and Marketing Plan        
 
Participate in Regular Business Reviews        
 
Involvement in Customer Trials/Demonstrations        
 
Provision of Case Studies        
 
Number of Specialisations Required        
1